FILES

Artwork needs to be created at a scale of 1/2 inch equals 1 foot at 300 dpi.

FILE FORMAT

We accept ai, psd, eps, and pdf files. All colors CMYK, include PMS colors if necessary. Make sure to flatten layers and convert fonts to outlines.

We can usually print other popular design program files so, if you are sending a file other than the ones mentioned above send a pdf file that we can use for our work orders.

FILE DELIVERY

Email files to AdWorks.
If mailing files to us on CD or DVD. Please include a color print.

THE CREATIVE CHALLENGE

The audience for outdoor advertising is mobile, and people are traveling swiftly as they move about the marketplace. The viewing time is only a few seconds so the message needs to be Direct, Colorful, and have the ability to evoke an Emotional Response.

THE MESSAGE

Express the most important idea concisely.
Use short lines of copy, seven words or less.
Make sure the advertiser’s name is legible.

FONTS

Use bold, large fonts
Avoid decorative, italic or thin serif fonts.

IMAGES

Choose images with simple backgrounds.
Images should be large so they can be easily seen, if customers are trying to figure out what the image is they are not reading the sign.
After you have completed your design test it. Show it to someone for seven seconds. Did they get the message? View the design from a distance, can you read it?