STICK TO ONE MESSAGE
A common mistake is trying to accomplish too much with a single ad.
THE CREATIVE CHALLENGE
The audience for outdoor advertising is mobile.They are constantly on the go and short on time. This fast pace lifestyle of your audience reduces the time you have to reach them with your message to only a few seconds. Because of this limited exposure time, designing for outdoor requires a focused creative approach. Below are some tips to help you meet this challenge.
>> Express the most important idea concisely.
>> Use short copy lines. Seven words or less.
>> Make sure the advertiser’s name is legible.
>> Use bold colors. Being subtle from 600 feet does not work.
>> Forget about white space. It does not apply in outdoor like in print.
>> Use contrasting colors, they read better from a distance.
Use bold, non-serif fonts. Avoid decorative, italic or thin serif fonts.
>> Choose images with simple backgrounds.
>> Avoid using landscapes or complex scenes. >> Make a small object large (like jewelry) rather >> than a large object small (like a house).
TEST YOUR DESIGN
Show your design to someone for seven seconds. Did they get it? View your design from a distance. Does it read from fteen feet away?