WHAT IS A TRI-VISION BILLBOARD
The surface of a Tri-Vision Billboard is divided into vertical strips. Each strip has three sides which rotate on a timed schedule. Compared to a static board, the changing of the message alone draws more eyes to your advertisement. You can purchase one of the sides, or create a three stage message by purchasing all three sides.
TRI-VISIONS HAVE INCREASED VIEWERSHIP
The Outdoor Marketing Association of Canada commissioned a study to measure the effectiveness of Tri-Visions. Results show that Tri-Visions garnered 30% more viewership than static signs with study participants looking at static signs an average of 1.91 times and Tri-Visions an average of 2.43 times. Increased viewership means increased frequency.
TRIVISIONS ATTRACT & HOLD ATTENTION
Tri-Visions attract and hold attention by engaging the viewer in anticipating the unknown. Motion has a powerful grip on people’s attention and perception.
TRIVISIONS HAVE A HIGHER RECALL RATE
Louisiana State University conducted a research study to determine the recall effectiveness of outdoor advertising. Results show that Tri-Visions had a recall rate of 66% which was 34% higher than the static board recall rate of 32%.